About
Built on the database that started in 1984.
First Ad Wins is a MarketForce Corporation product, and MarketForce has compiled Secretary of State filings since 1984. Day 1 is possible because the company that sends the email is the company that compiles the filing.
Businesses and counting
Deduplicated · compiled from public filings since 1984.
David Biddulph
Founder & CEO
In 1984, David Biddulph started Market Force Corporation from a bedroom in Central Florida, compiling data on new businesses from public records. What began as a local service tracking a thousand new businesses a month grew into the nation's most comprehensive new business database. Four decades later, the company's first two national customers, a major credit card company and Deluxe, are clients to this day.
First Ad Wins is what that database does when it stops waiting for a list to be bought: the filing goes from the state to the owner's inbox the day it posts, and to their mailbox soon after, with every response attributed.
The data
No federal registry. 50 states. 50 systems. 40 years.
There is no single federal database of US business registrations. Every state runs its own Secretary of State office, its own filing system, its own format. Building a national database means connecting to all of them, and keeping every one current, without gaps, for decades.
MarketForce Corporation has been doing exactly that since 1984. The database takes in 395,000+ new businesses a month across all 50 states (August 2026, measured), updated continuously. It isn't a snapshot. It's a living record of every new business in America.
A competitor could start building this tomorrow. They'd be 40 years behind.
The two layers
The data took decades. Activation takes a day.
First Ad Wins — the activation engine (2025–present)
MarketForce Corporation — the database (1984–present)
MarketForce compiles the filing; First Ad Wins emails the owner the day it posts and puts a postcard in the mail right behind it. We don't sell data. We activate it: personalized email and direct mail deployed to new business owners the day the filing posts, with individual-level attribution on every touchpoint. See how it works →
Sourcing, sending domains, CAN-SPAM, opt-outs, the MSA and DPA: how we handle data, for your compliance team →
The data took decades. Your first campaign takes a week.
We'll count the new businesses in your territory on the call. Real numbers, real pricing.