Recorded campaign results

Real numbers from real campaigns.

This is what you’d be looking at: the dashboard, filled with figures from live programs. Each one names where it came from, and every source is at the bottom of the page.

Simulated dashboard. Each KPI figure is recorded from a live program, named on its card; the activity chart and cap illustrate the layout.

Enterprise direct mail program · April–August 2026

One telecom. 18 states. Every card traced to a person.

One enterprise telecom client. 18 states. Monthly waves of personalized postcards to newly registered businesses, each with the owner’s name, the business name, a unique QR code and the client’s offer.

More than 90,000 pieces mailed. In the five completed waves we tracked end to end, USPS confirmed 96.7% delivered.

The program runs in monthly waves. Every month, new filings enter the pipeline. Every postcard is tracked from print to mailbox. Every scan is attributed to the owner who scanned it: not a campaign total, a person.

The client is not named.

Postcards mailed
90,000+
Monthly waves, April–August 2026
States
18
One program, one dashboard
USPS-confirmed delivered
96.7%
48,603 of 50,254 tracked pieces, May 27–Jul 22
Print acceptance
99.9%
After the address-quality fix: 86 of 60,259 rejected

Attribution

Every owner, tracked individually.

Every open, click, scan, visit and reply lands on one business owner’s record, with a time. Not a campaign total. A person.

Tomás Reyes

Reyes Custom Cabinetry LLC · Tucson, AZ · filed Tue 8:41 AM

Interested

  1. Filing detected Tue 8:41 AM

    Reyes Custom Cabinetry LLC, Tucson AZ. Matched to the audience.

  2. Email 1 sent Tue 1:36 PM

    Personalized to Tomás and his business, from a managed sending domain.

  3. Email opened Tue 6:12 PM

    Unique open, attributed to this record.

  4. Link clicked Wed 7:55 AM

    Tracked link: the click is his, not a campaign total.

  5. QR scanned Sun 10:20 AM

    Postcard delivered Saturday; scanned from his phone.

  6. Visited your site Sun 10:22 AM

    Your site tag records the visit and the pages he read.

  7. Replied Mon 4:18 PM

    “Yes, send the quote. I start my first install on the 14th.”

  8. Classified: Interested Mon 4:18 PM

    Automatically, the moment the reply arrived.

  9. Ready for your team Mon 4:19 PM

    Email, phone, filing date and every touch above, in one card.

Product demonstration · synthetic owner; the event types are the platform’s. The site tag is optional and installs on your site.
Product demonstration · synthetic replies; the categories and actions are the portal’s.

Replies

Interested owners surface automatically.

Every reply is classified the moment it arrives: interested, not interested, wrong contact, auto-reply, out of scope. Opt-outs are honored on the spot.

Classification is automatic. Your team decides who to call, and can reply from the portal or from its own inbox.

Economics

From cost per send to cost per reply.

The recorded restaurant program, priced at the published rate. The dashboard tracks cost per interested owner as the program runs; your close rate turns it into ROI.

Program spend at the published email price

$446.42

1,717 × $0.26 per email

  1. 1,717one-touch emails sent

    $0.26 each

  2. 19owners replied

    $23.50 per reply

  3. Interestedclassified in your dashboard

    cost per interested owner, tracked

  4. Customersclosed by your team

    your close rate sets the ROI

Recorded: 1,717 emails and 19 replies, a merchant-services partner’s restaurant program, as of September 23, 2026. Priced at the published $0.26 single-email entry price, not the partner’s contract. Interested owners and customers are left open here: they are counted in your dashboard and closed by your team.

Recorded · every figure with its cohort and source

The numbers, with sources.

Direct replies19Restaurant pilot: a merchant-services partner targeting newly registered restaurants. 1.1% of 1,717 one-touch sends, with 0 spam complaints and 0 unsubscribes. Campaign in progress; figures as of September 23, 2026.
Email confirmed delivery96.6%Restaurant pilot, the same 1,717 one-touch emails, September 2026. Figures as of September 23, 2026.
Postcards dispatched90,000+Enterprise direct mail program: one telecom client, 18 states, monthly waves, April to August 2026.
Print acceptance99.9%Enterprise direct mail program, portal-deployed waves after the address-quality fix: 60,259 uploaded, 86 rejected.
USPS confirmed delivery96.7%Enterprise direct mail program (telecom client, 18 states), five completed waves, May 27 to July 22, 2026: 48,603 of 50,254 pieces. USPS national benchmark: 96.8% delivered within standard +3 days).
Email unique open rate39.6%Enterprise email program, a national mobile carrier: 4,341 unique opens of 10,969 recipients across 7 campaigns, as of August 7, 2026. Mailchimp opt-in benchmark: 35.63% (campaigns with 1,000+ subscribers).
New businesses per month395K+All 50 US states and DC, Secretary of State filings: 395,003 new businesses in August 2026, measured from MarketForce's filing database. Out-of-state re-registrations are not counted.

What it costs to run: per-business pricing →

Your dashboard, filling up from week one.

Replies arrive within days of launch.

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